The timing of Friday's dance to the downside, which seemingly came out of nowhere, was a bit eerie. No sooner had we penned a piece talking about the need to have a plan of action the next time the bears come to call than our furry friends seemed to suddenly awaken.

As is usually the case on the first Friday of each month, the majority of market watchers were focused on the Jobs data. The Bureau of Labor Statistics reported that Nonfarm Payrolls, which is one of the most closely followed gauges regarding the state of the economy, increased by 192K in the month of March. The number of new jobs was slightly below the consensus estimates for an increase of 197K and in line with February’s revised 197K. However, the revisions to the prior two months reports were significant as February’s totals were upped by 22K to 197K while January’s job total was revised higher by 15K to 144K.

Stock futures improved after the report was released and it looked like Friday was setting up to be a bullish event. The S&P opened at a new all-time high and both DJIA and Midcap indices joined in on the new high fun.

The Fun Didn't Last Long

However, the joyride to the upside didn't last long. As I tweeted Friday morning, the boys and their computer toys didn't waste too much time before launching an attack on the indices.

"Algos wait exactly one minute before resuming the attack on internet and social media. Q is will the selling gain traction again today?"

— StateOfTheMarkets (@StateDave) April 4, 2014

The Real Key To Friday Was Simple

The bottom line here is simple. Don't listen to the popular press. Friday's decline had NOTHING to do with the Jobs report. Or the Fed. Or China. Or Russia. Or the economy...

No, the almost instantaneous reversal from new all-time highs and the ensuing shellacking of the indices was all about "the trade." And right now, "the trade" that the big boys are playing is to sell the heck out of the former momentum leaders in the areas of Biotechnology, Social Media, and Internet.

Mo-Mo Stocks Under Attack

In case you haven't been paying close attention, the mo-mo names (aka the momentum oriented trades that tend to get overdone to the upside) have fallen out of favor lately.

For example, Amazon.com (NASDAQ: AMZN) is down -20.6 percent from its January high.

Amazon.com Daily

Yelp (NASDAQ: YELP) has crashed -32.9 percent in just over a month.

Yelp Daily

And Twitter (NASDAQ: TWTR), which had seen shares spike from the November IPO price of $44.50 to $73.31 (a gain of 65 percent) in a month and a half, has been beaten unmercifully for a loss of -38 percent since mid-December

Twitter Daily

Biotech has been no picnic either as the SPDR S&P Biotech ETF (NYSE: XBI) has fallen -21.8 percent since the end of February.

SPDR Biotech ETF Daily

Now compare the charts above to that of the venerable S&P 500 index and note the striking divergence seen over the last couple of months between the "mo-mo" crowd and the broad market.

S&P 500 Daily

A Bad Day or Problems Coming Home To Roost?

As the chart of the S&P 500 clearly illustrates, the overall market has largely ignored the fact that the mo-mo names have been taken out back behind the woodshed recently. But up until Friday morning, this was a "trade" that the hedgies had been playing and only the "fast money" geniuses worried about.

However, with the Dow and S&P popping their heads up into fresh all-time high territory, it appears that the powers-that-be decided it was time to shake things up and try a trade to the downside.

Maybe the fact that it was Friday was the reason buyers simply stood aside as wave after wave of sell programs hit the market. Maybe it was the fact that valuations have gotten a little rich lately. Maybe it was the fact that May is coming - and the bottom line here is that just about everybody on the planet is looking for a solid "Sell in May and go away" trade this year. Or, as the bears contend, maybe the market's "issues" are finally coming home to roost.

Mo-Mo Had Gotten out of Hand

To be sure, the momentum names had gotten a bit out of hand lately. And as anybody who has ever tried to "buy high and sell higher" will attest, the game usually ends badly when stocks become the darlings of the mo-mo crowd and wind up "going parabolic."

Friday's action sure smacked of panic selling. Thus, the question of the day is if the problems in mo-mo-land will wind up causing investors of all sizes to start dumping stocks en masse.

However, it was pretty obvious that Friday's action was driven by sell algos - from 9:31 am eastern until 4:00 pm. And given that the "fast money" types have the attention span of a gnat, it will be interesting to see if any real fear was created - or if this was simply a day when the sellers had their way.

So, if you are interested in such things, now would be the time to watch closely how the next day or two unfolds. The intraday action could tell us an awful lot about whether or not the bears have gained the upper hand.

And speaking of the bears, I haven't forgotten that I promised to provide a simple plan to help folks be prepared for the next bear market. My hope is to be able to detail an idea or two starting tomorrow. Unless of course, the sky starts to fall before then!

Positions in stocks mentioned: none

The opinions and forecasts expressed herein are those of Mr. David Moenning and may not actually come to pass. Mr. Moenning’s opinions and viewpoints regarding the future of the markets should not be construed as recommendations. The analysis and information in this report is for informational purposes only. No part of the material presented in this report is intended as an investment recommendation or investment advice. Neither the information nor any opinion expressed nor any Portfolio constitutes a solicitation to purchase or sell securities or any investment program.

Any investment decisions must in all cases be made by the reader or by his or her investment adviser. Do NOT ever purchase any security without doing sufficient research. There is no guarantee that the investment objectives outlined will actually come to pass. All opinions expressed herein are subject to change without notice. Neither the editor, employees, nor any of their affiliates shall have any liability for any loss sustained by anyone who has relied on the information provided.

The analysis provided is based on both technical and fundamental research and is provided “as is” without warranty of any kind, either expressed or implied. Although the information contained is derived from sources which are believed to be reliable, they cannot be guaranteed.

The information contained in this report is provided by Ridge Publishing Co. Inc. (Ridge). One of the principals of Ridge, Mr. David Moenning, is also President and majority shareholder of Heritage Capital Management, Inc. (HCM) a Chicago-based money management firm. HCM is registered as an investment adviser. HCM also serves as a sub-advisor to other investment advisory firms. Ridge is a publisher and has not registered as an investment adviser. Neither HCM nor Ridge is registered as a broker-dealer.

Employees and affiliates of HCM and Ridge may at times have positions in the securities referred to and may make purchases or sales of these securities while publications are in circulation. Editors will indicate whether they or HCM has a position in stocks or other securities mentioned in any publication. The disclosures will be accurate as of the time of publication and may change thereafter without notice.

Investments in equities carry an inherent element of risk including the potential for significant loss of principal. Past performance is not an indication of future results.